You've got a product marketing gap. Let's close it.
I'm Laura, a Senior Product Marketing Manager working across Europe from Spain. I've spent a decade turning messy product ideas into positioning that sticks, and go-to-market plans that actually go. Somewhere along the way, AI stopped being a tool I used and became part of how I think.
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What I bring to the table
Customer and Market Research
I turn market, competitor, product, and user research into strategies sharp enough to act on, not just slides that sit in a folder.
Brand & Positioning & Messaging
I build brand identities, positioning, and messaging from zero and craft stories that cut through noise and actually land with users.
GTM Alignment
I get Product, Sales, and Marketing rowing in the same direction, bridging strategy and execution so launches move faster.
Data to Decision
I turn data into decisions teams can act on today, not analysis they debate for a week.
Markets I know inside out
Side quests
Purpose & Prompt
AI for marketers who still think. A Substack exploring AI applied to product marketing: no hype, just hands-on learning. 150+ curious marketers and counting.
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SuperMe GPT
A custom GPT trained on my experience. Chat with it to explore my background, run a quick interview, or get a feel for how I think and work.
Chat with SuperMe →
Cialdini Audit
I turned a classic book into an actionable tool. Describe any situation, a campaign, a negotiation, a tough conversation, and it applies Cialdini's 7 principles of influence to give you a clear action plan.
Try the audit →
Battle Card Machine
An AI workflow that maps a competitive sector at a glance and builds out the 12 battle cards that make up a full competitive intelligence hub.
See how it works →Proof, not promises
AI-Driven Marketing Systems
Built and scaled an AI-powered B2B lead generation system, growing leads by 30% at Aire. Cut campaign execution time by 50% (from spotting trends to launching) at Billionhands.
Referral Program
Designed a referral system that brought in 200,000 traders in year one and scaled a 10,000+ member token community through targeted engagement, at 2gether.
GTM Leadership
Led the WalletConnect GTM integration at Qredo, delivering 50% lead growth, +30% wallet activations, and a +2 point NPS increase.
Frequently asked questions
What does a Product Marketing Manager do?
A Product Marketing Manager bridges product, sales, and marketing: shaping positioning and messaging, leading go-to-market strategy for new launches, enabling sales teams, and using customer and market research to guide what gets built and how it's sold.
Why hire a Product Marketing Manager based in Spain for a European market?
A Spain-based PMM working across Europe brings on-the-ground understanding of regional buyer behavior and language nuance, while operating in convenient time zones for teams across the EU and UK. It combines local market fluency with pan-European GTM experience.
What industries does Laura specialize in as a Product Marketing Manager?
Cloud and cybersecurity, fintech and Web3, marketplaces, and AI and emerging tech. Each of these brings different buyer complexity, from technical procurement cycles to fast-moving consumer trust dynamics.
How does Laura use AI in product marketing?
AI is built into the workflow, not bolted on: AI-powered lead generation systems, automated competitive intelligence and battle cards, and prompt-driven research tools that speed up positioning and messaging work without losing quality control.
Ready when you are
Looking for clarity, speed, and a hands-on PMM who ships? Let's talk, or just say hello.
Connect on LinkedIn →